MTAM Sponsors Detroit Digital Summit 2015 – See You There!

Is your digital marketing ready for 2015? Learn the latest cutting-edge strategies and tactics in content marketing, SEO, social media, mobile, email marketing, UX, analytics and more at Digital Summit September 22nd-23rd. Register here with promo code MTAM50  and get $50 off your pass:

Posted in Events, Michigan Mobile News | Tagged , , | Leave a comment

Latest Internet Trends Report from Mary Meeker at Kleiner Perkins

The latest annual Internet Trends Report from Mary Meeker at Kleiner Perkins showcases the dominance of mobile/wireless technologies in the world of today, and the value it provides by enabling wherever/whenever Internet access.

Posted in The Mobile Industry | Leave a comment

Mobile Developers, Win Prizes For Your Opinion! Time Running Out to Participate!

The Mobile Technology Association of Michigan (MTAM) is once again happy to help our audience of mobile developers have a chance to win great prizes by participating in the VisionMobile Developer Economics semi-annual research survey.

Developer economics is the largest, most global app developer research and engagement program. Reaching up to 10,000 developers in over 140 countries, it’s considered the leader when it comes to tracking the app economy.

Now in its 9th edition, the research program tracks developer sentiment across platforms, revenues, apps, tools, APIs, segments and regions. More importantly, Developer Economics delivers accurate and original information to developers and enterprises alike by distilling data from Vision Mobile’s semi-annual survey. Metrics include: monetization for mobile and cloud, IoT popularity, desktop app positioning – and many more!

With its most ambitious Developer Economics survey to-date, VisionMobile invites developers to participate in a 10-minute survey and gain access to the same pool of knowledge that helps enterprises such as Intel, Google, and Amazon understand how the developer eco-system evolves.

As always, key findings from this research will be available as a free research report by the end of July. Respondents to the survey can also claim cool prizes like an iPhone 6 or an Apple Sports Watch. Developers can participate in the survey at

Posted in Mobile Apps, Mobile Developer Resources, Research | Tagged , , , , | Leave a comment

In her grief, once again Sheryl Sandberg teaches us an important lesson

Lessons LearnedIn so many ways, Sheryl Sandberg has been a lesson, and taught us lessons, in the last few years – to women in tech, and to women in general. She is clearly a woman who “has it all”; brains, beauty, respect in her field, career success, money – and yet in sharing with us her thoughts on her pain from the recent loss of her husband, she is once again teaching us a very important lesson. In her grief she is teaching us to understand and value what’s really important.

As women in tech, we are often focused on building companies, growing careers, achieving success and making money.  And these things are certainly important. However, in reading Ms. Sandberg’s recent Facebook post about the death of her husband, I found that she stopped me right in my tracks. She reminded me of something I’ve known all along – but seem to have forgotten as I lived my day-to-day life, “no matter how much success you have or money you make, you can’t take it with you”.

I think this is a lesson, not only for women, but for all of us – particularly those of us in the tech industry. We’re so used to things moving so fast, and pushing to stay ahead of our competitors in this industry, that I believe many of us have forgotten what’s really important – the relationships with those in our lives that we care about, and taking care of ourselves as well.

Take a minute to ask yourselves some questions. When was the last time you spent the day with your child or your aging parent – not because it was an obligatory holiday, but because you wanted to? When was the last time you and your significant other took time away from work, kids, cell phones, laptops, tablets, etc. – and just concentrated on talking to each other? When was the last time you called a friend to have coffee – not to get information, not to ‘do a deal’, not to ask for help; but just to talk and see how your friend’s life was going? When was the last time you helped someone – just because you could? And lastly, when was the last time you made time for yourself – took a quiet walk with the dog, turned off the alarm and slept in, read a book purely because it entertained you, smelled a flower or watched a sunset?  If you’re anything like me, its been a VERY long time.

So, even though its not the time of year for resolutions, I’m going to make one. I’m going to resolve to change the priorities in my life. My work is important to me, and I know because of my work that MTAM (Mobile Technology Association of Michigan) is able to help a lot of people and companies in Michigan, but as I’ve recently re-learned from Ms. Sandberg, there are other things much more important such as the people (and in my case, also dogs) that I care about and taking care of myself, as well.

Therefore, let us take a lesson from Ms. Sandberg to place value on those things that are truly important. While she will likely never know about the potential impact that her grief and her words might have on each of our individual lives, I believe she would be happy to know that she has once again taught us a very important lesson – and I believe she would see that lesson as a truly wonderful legacy for her beloved husband.


About the Author:

Linda Daichendt is the Executive Director of the Mobile Technology Association of Michigan, a Co-founder of Mobile Monday Michigan, a Co-host/Co-producer of the international mobile marketing podcast series, ‘The Mobile Marketing Review’, a Co-host of the ‘This Week in Small Business Technology’ podcast series on the Michigan Business Network, and Executive Producer for the podcast series, ‘Michigan Mobile Musings’. She is also a Board Member for the Michigan STEM Partnership. 

Linda is an accomplished marketer and award-winning blogger, and one of Michigan’s leading proponents of the use of mobile/wireless technologies for businesses of all sizes – and in all industries.  She is a recognized business expert with 20+ years of corporate, small business and franchising experience. For her work with mobile/wireless technologies in Michigan she has been recognized as a member of the Techweek Detroit 100 in both 2014 and 2015. 

A 15-year resident of her adopted home state of Michigan, Linda’s daily focus is on educating Michigan business, government and education stakeholders about the opportunities that mobile/wireless technologies provide to substantially grow Michigan’s economy, as well as insuring the ability for all Michigan residents to benefit from the jobs and businesses created by those technologies.

Posted in education | Tagged , , , , | 1 Comment

MTAM member, Mobile Comply, To Unveil The Connected Vehicle Professional™ Credentialing Program In Detroit At SAE World Congress 2015

Mobile Comply, The Connected Vehicle Trade Association (CVTA), and The Society of Automotive Engineers (SAE) International will unveil their jointly developed, vendor-neutral training and credentialing program in connected vehicle technology, The Connected Vehicle Professional™ (CVP) Credentialing Program this year at SAE World Congress. The program helps professionals build a valuable skill set and increase credibility by signifying that an individual has the requisite foundational understanding necessary to perform tasks involving connected vehicle and intelligent transportation best practices, in-vehicle safety, infrastructure, communication protocols, security and more. 

There is an unfilled need for skilled workers across the country.  Currently, more than 80,000 skilled and technical jobs are unfilled in Michigan.  Additionally, an estimated 500,000 new jobs will be created within the connected vehicle industry by 2020, with an almost sevenfold increase in the number of new vehicles equipped with factory-fitted mobile connectivity over the next five years.  To meet this demand, professionals will need the proper education, training and credentialing within the connected vehicle space. 

“With the potential for hundreds of thousands of jobs in the connected vehicle space in the next few years, and the growing participation of non-typical automotive industries such as insurance, IT, analytics and telecommunications, it has become imperative to have a common frame of understanding, and a mechanism to establish competency in this field” said Elaina Farnsworth, CEO of Mobile Comply. 

“Credentials are one important and universally recognized way to do this.  With the structured and scalable training Mobile Comply can provide, the knowledge CVTA can impart, and the adjudication of that learning independently by SAE International, we have a robust, consistent and multi-sector learning environment that is crucial for professionals entering into and working in this space,” Farnsworth added. 

The CVP™ Credentialing Program’s blended learning approach incorporates instructor led lectures, online activities, videos, and other interactive elements to provide the experienced professional with the necessary understanding of Vehicle-to-Vehicle, Vehicle-to-Infrastructure, and Vehicle-to-X connectivity inclusive to the rapidly advancing field of connected vehicles.  Those who successfully complete the end-of-course learning assessments are awarded the SAE International/CVTA Certificate of Competency. 

The series consists of three courses:

  • CVP I – Function, Protocols, and Architecture
  • CVP II – Standards, Organizations, Programs, V2X
  • CVP III – Data, Markets, Policy and Regulations 

Mobile Comply, a Michigan based, internationally recognized, mobility training firm, is staffed with industry leading subject matter experts specializing in hands-on mobility training, implementation, and development. Mobile Comply provides companies with the tools and education necessary to make business processes more efficient and effective. 

SAE International is a global association of more than 138,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries.  SAE International’s core competencies are life-long learning and voluntary consensus standards development. 

The Connected Vehicle Trade Association is a non-profit business league established to facilitate the interaction, and advance the interests of the entities involved in the vehicle communication environment. The Connected Vehicle Trade Association enables the collaboration of companies, organizations, and governmental bodies engaged in developing bidirectional vehicle communications.

Register HERE for the Connected Vehicle Professional™ Credentialing Program at SAE World Congress

For more course dates for this spring and summer visit or for more information contact: or call: (866) 379- 2472. 

Follow Mobile Comply on Facebook and Twitter @MobileComply and use #AreYouCertified.

Posted in Michigan Mobile News, MTAM Member News, Training | Tagged , , , , , , | Leave a comment

MTAM and Medical Main Street Present a Mobile Health (mHealth) Symposium for Mobile/Wireless Tech Pros

Mobile Technology Association of Michigan (MTAM) and Medical Main Street offer a forum for healthcare leaders from across Michigan to share their ‘wish list’ and mHealth projected forecasts with the mobile/wireless technologies community

According to Deloitte Research experts quoted in Forbes, “Mobile health, or mHealth as its commonly known, is emerging as a significant growth opportunity for companies looking to capitalize on machine-to-machine (M2M) technology in wireless healthcare. Much of this growth will come from services designed around the ‘Internet of Things’, but other reasons apply. In particular, the declining costs of mobile devices and infrastructure, coupled with an increased deployment of networks, are providing the opportunity for mobile incumbents to apply existing infrastructure in new markets.”

To help Michigan’s mobile/wireless tech industry understand the needs of the healthcare community and the business growth opportunity that mHealth provides for their firms, the Mobile Technology Association of Michigan and Medical Main Street, powered by Oakland County are jointly presenting the 2015 MTAM Mobile Health (mHealth) Symposium for Mobile/Wireless Technology Professionals on April 23rd at Nextwave Accelerator in Troy, MI. This half-day event, also sponsored by SilkRoute Global and RF Connect, begins at 8:00 a.m. (with a continental breakfast at 7:30 a.m.) and features leading healthcare experts from across the state who will share their thoughts on what the healthcare industry needs from all sectors of the mobile/wireless tech community, and what the future holds for the potential growth of mHealth in Michigan, nationally and globally. Registration is available at MTAM members can register for $35, and non-members for $45. Seating is limited and registrations will not be taken on-site at the event.

Speakers at the Symposium include:

  • Keith Brophy, Executive Director of the State of Michigan Small Business Development Center, and former CEO of Ideomed
  • Krischa Winright, CIO for Priority Health and Vice President of Information Technology at Spectrum Health Systems
  • Steve Grant, MD, CMO of Midwest Health Plan, former CMO for United Physicians
  • Rodger Prong, CEO of Oakland Physicians Network Services
  • Andy Haig, Medical Director of Telemedicine and e-medicine at the University of Michigan
  • Betty Chu, Chief Medical Officer and Vice President of Medical Affairs at Henry Ford Health System – West Bloomfield
  • John F. Tu, MD, Vice President and Chief Medical Informatics Officer at Beaumont Health System

Opening remarks will be offered by L. Brooks Patterson, Oakland County Executive and Founder of Medical Main Street.

Those who should attend include:

  • Mobile software developers
  • UX/UI designers
  • QA testers
  • Business analysts
  • Business developers/marketers
  • Medical equipment manufacturers
  • Investors interested in mHealth
  • CEOs, CIOs, CTOs for mobile/wireless technology provider firms in all sectors of the industry
  • Anyone interested in understanding the opportunities being created in the healthcare industry as a result of the use of mobile/wireless technologies

With analysts projecting global mHealth market revenue to exceed $49 Billion by 2020 (Grand View Research), the healthcare industry provides a substantial market opportunity for mobile operators, device manufacturers, mobile app developers, healthcare equipment manufacturers and more.

“The convergence of two of the state’s fastest-growing industries, healthcare and mobile/wireless technologies, presents an incredible economic growth opportunity for the State of Michigan”, according to MTAM’s Executive Director, Linda Daichendt. “The global focus on mHealth and the ‘Internet of Things’ enables us to use this event to showcase a path to increased revenue for both industries, and a way for Michigan companies to take a national leadership role that capitalizes on existing resources in the state.”

“Mobile technology and health care are vital components for the continued growth of Medical Main Street in the region,” Oakland County Executive L. Brooks Patterson said. “We’re pleased to partner with MTAM in presenting this mobile health symposium.”

About Medical Main Street

Medical Main Street, powered by Oakland County, is a collaboration of world renowned hospitals, universities and healthcare and life science companies in Southeast Michigan. Together, we’re creating a global center of innovation in medical research and development, education and commercialization.

Created by Oakland County Executive L. Brooks Patterson in 2008, the Medical Main Street board includes: Barbara Ann Karmanos Cancer Institute, Beaumont Health System, Beckman Coulter Molecular Diagnostics, Crittenton Hospital, Detroit Medical Center, Ferndale Laboratories, Henry Ford Health System, Housey Pharmaceutical Research Laboratories, McLaren Health Care – Oakland, MichBio, Oakland Community College, Oakland University, Oxus Inc., Priority Health, Rockwell Medical Technologies, St. John Providence Health System, St. Joseph Mercy Oakland and Stryker.

Posted in Events, Michigan Mobile News | Tagged , , , , , , , , , , , | Leave a comment

Beacon Technologies explored on MTAM podcast, ‘Michigan Mobile Musings’; featuring MTAM member, Marvel Apps

Beacon technology, if you’re paying attention to mobile/wireless technologies you’ve likely started hearing a lot more about it. But what is it? How does it work? What is it useful for?

In today’s show our host, Melissa Birnie, speaks with Michael Antaran, CEO of MTAM-member firm, Marvel Apps of Royal Oak, MI. Marvel Apps has recently launched a new product called CARROT Pass that takes advantage of Apple’s HealthKit feature, Beacons, and Bluetooth Low Energy technology to give consumers relevant and immediate financial rewards for leading an active lifestyle.

For businesses seeking to increase consumer engagement, CARROT is a game-changer, and Michael is going to tell us how his customers are taking advantage of this ground-breaking technology to grow their businesses and develop stronger relationships with their customers.


Posted in Michigan Mobile Musings podcast, Michigan Mobile News, MTAM Member News | Tagged , , , , , , , | Leave a comment

MTAM launches audio broadcast to showcase Michigan’s mobile/wireless technologies

Technology Association of Michigan (MTAM) has launched a weekly podcast to explore all things mobile/wireless-related taking place in Michigan and to promote them internationally

podcast1DETROIT, MI – The Mobile Technology Association of Michigan (MTAM) has recently launched a weekly audio broadcast, Michigan Mobile Musings (, hosted on BlogTalkRadio. The interview-format show will be produced and hosted by MTAM Ambassadors, Melissa Birnie and Lisa Kosak of Grand Rapids, and will feature guests from around the state. Segments are currently 30 minutes in length, but are planned to expand to 60 minutes in the future.

As the state’s trade association representing mobile/wireless technologies, those who provide them, and those who use them, MTAM regularly seeks new ways to promote the efforts of its members, as well as to showcase companies throughout the state – in every industry – that are utilizing these technologies to improve the way we conduct business and live our lives.

The purpose of the show is to:

  • Provide a platform to educate MTAM’s statewide, national and international audience about companies in Michigan doing exciting work in the mobile/wireless space
  • Increase awareness about Michigan firms – in all industries – using these technologies to increase their productivity and profitability so they are seen as leaders in their respective fields
  • Provide education about the diverse technologies and the complete mobile/wireless eco-system
  • Promote mobile/wireless-related events, particularly those taking place in Michigan, or national/international events that will feature Michigan companies
  • Educate about current and future career opportunities available – in every industry – because of these technologies
  • Showcase Michigan-based mobile/wireless technologies educational resources that are among the leaders in the nation

Weekly segments of the show will explore the diverse types of mobile/wireless technologies; how they’re being utilized in every industry including automotive, government, healthcare, manufacturing and many others; along with companies who are providing services from apps to infrastructure to hardware and more. Additional topics will include: upcoming events, industry trends, careers, education/training available and much more!

Most in Michigan – and outside the state – have little or no awareness of the national and global leadership role that the state plays in many sectors of the mobile/wireless industry says MTAM’s Executive Director, Linda Daichendt. “Michigan is already a global leader in the Connected Vehicle space, we’re making tremendous advances in the mHealth space, and strong growth in the area of ‘Internet of Things’ is enabling Michigan firms to make significant impact in many other industries as well. It’s MTAM’s job to increase awareness of the exciting work being done here, as well as to showcase the way these technologies are creating jobs and having substantial positive impact on the state’s economy. The work Melissa and Lisa are doing with this show will greatly contribute to MTAM’s ability to put Michigan firms in the spotlight,” says Daichendt.

Listeners can access the show on the BTR site at, or they may access the episodes via a ‘player’ on the ‘Mobile in Michigan’ page of the MTAM website at will also be able to add the ‘player’ to their own websites to promote their appearance on the show.

Those interested in appearing as guests on the show should contact MTAM at

Posted in About MTAM, Michigan Mobile News, MTAM Member News, The Mobile Industry | Tagged , , , , , , | Leave a comment

Michigan’s U.S. Representative, Candice Miller, Introduces V2I Safety Technology Bill

U.S. Representative Candice Miller (R-MI) on Thursday introduced H.R. 910, the “Vehicle-to-Infrastructure Safety Technology Investment Flexibility Act,” which provides States with flexibility to invest in Vehicle-to-Infrastructure (V2I) communication technologies from select programs within the Federal-aid Highway Program. ITS America supported her efforts and worked with her staff to expand the eligibility provided for V2I technology in the legislation. ITS America Interim President and CEO Thomas E. Kern commended Representative Miller for the bill, saying “Major automakers and technology providers are moving rapidly toward deployment of vehicle-to-vehicle (V2V) communication technology to prevent crashes. This critical legislation will provide states with the flexibility to invest in V2I safety technologies that wirelessly connect vehicles with the transportation network to reduce traffic injuries and fatalities, manage transportation systems more efficiently, and improve mobility for the public.” Representative Miller is a member of the House T&I Committee and joined us at the ITS World Congress in Detroit this past fall where she spoke at the Legislative Breakfast. More information is available in the news release, which also includes quotes from Michigan DOT Director Kirk Steudle, who chairs the ITS America Board of Directors, and ITS America members Ford and General Motors.

Posted in Legal Issues Related to Mobile Technology, public safety, Safety | Tagged , , , , | Leave a comment

Latest Developer Economics report now available; learn where you stand in relation to your peers

graphic onlyVisionMobile has published the latest Developer Economics report, based on a survey of 8,000+ app developers. The 9th edition Developer Economics: State of the Developer Nation Q1 2015 research report investigates the latest trends and discusses the rise of Swift, developing the Internet of Things, enterprise vs. consumer revenues and global platform Mindshare. The report is available for free download at

Posted in Mobile Apps, Mobile Developer Resources, Research, The Mobile Industry | Tagged , , | Leave a comment