 Mobile health is touted as the “next major development” for MNOs (Mobile Network Operators)

VIENNA — Advances in mobile technology have the potential to transform the way health care is delivered in both emerging and developed markets, with revenue potential reaching ten billion dollars within five years. While expanding into mHealth can create significant value and new growth opportunities for mobile operators, there are also significant challenges to be faced, as addressed in Arthur D. Little’s latest viewpoint “Capturing Value in the mHealth Oasis: An Opportunity for Mobile Network Operators?

“mHealth is unlike any other mobile service and requires a completely new marketing strategy,” says Karim Taga, Director at Arthur D. Little’s Telecoms, Information, Media & Electronics (TIME) Practice. The mobile operator (MNO) must maximize its own capabilities, and partner with other players to acquire key capabilities to effectively and efficiently bring patients into the ecosystem.

There is no one-size-fits-all mHealth solution for all markets. The demand for, and the nature of, mHealth services depend on the degree of development and specific characteristics of individual markets. In emerging markets, mHealth solutions, such as the delivery of medical information by SMS or MMS, medicine reminders, remote data collection, and medical help-lines, can help improve patients’ access to basic medical care. In these markets, the MNO must take a leading role in developing the ecosystem, and most crucially, must also engage the support of non-governmental organizations and government agencies with local expertise.

In developed markets with rapidly increasing smartphone penetration, health industry players are entering the mHealth market as a way to drastically reduce costs while focusing on prevention. “In these markets, remote monitoring will be a key revenue driver,” states Mr. Taga. “These services are typically offered at a premium, enabling mobile operators to add significant ARPU.”

While few commercial offers currently exist, mHealth is firmly on the agenda for many MNOs. If MNOs adhere to a few simple guidelines as outlined in this Viewpoint, they can avoid the major obstacles and increase their chances of success. If these guidelines are taken into account, Arthur D. Little believes that mHealth will surpass even the most optimistic industry predictions within the next five years and add significant value to the mobile industry.

To access the full report, please visit: www.adl.com/mHealth  Via CentreDaily.com

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About MTAM

MTAM is a non-profit trade association for Michigan’s mobile / wireless (connected) technologies industry and businesses in all industries utilizing those technologies. We are the first state-based mobile/wireless industry trade association in the U.S., and our mission is: • to facilitate conversation/collaboration between varied sectors of the mobile/wireless eco-system; serve as the bridge to enable diverse organizations to understand each other’s perspectives and needs in order to drive new innovation and opportunities involving these technologies; • to increase the use of, and demand for, Michigan-based mobile/wireless technology products and services in-state, nationally and globally; • to increase the productivity and profitability of every industry vertical in Michigan via the use of these technologies; • to create sustainable jobs and increased entrepreneurial opportunities in the state based on the use of these technologies, thereby achieving substantial growth of Michigan’s economy; • and to help the communities we serve via the use of these technologies. We are also the statewide producer of Mobile Monday Michigan – a mobile / wireless industry networking and education organization which is a branch of the international Mobile Monday organization based in Finland. Here in Michigan we currently have 4 chapters (Detroit, Ann Arbor, Lansing and Grand Rapids) with over 3000+ members statewide.
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