New Privacy Icons Aid Developers in Gaining Consumer Trust

As part of our efforts to work with national and international organizations in the mobile / wireless eco-system to support programs designed to improve and grow our industry, the Mobile Technology Association of Michigan (MTAM) is announcing a new program launched by The Association for Competitive Technology (ACT), the App Trust Project.  Please read the announcement below to learn more about this new program designed to aid developers in easily meeting privacy requirements, and allowing them to convey a strong message of trust to their consumers which will ultimately result in increased use of their mobile apps.


The Association for Competitive Technology (ACT) today launched the App Privacy Icons – the newest feature of its App Trust Project.  These icons are part of a broad campaign to provide developers with resources to demonstrate easy-to-understand transparency about the privacy settings and features of their apps.

In the increasingly competitive world of mobile apps, savvy consumers are making purchasing decisions that include whether and how an app collects or shares information about them.  This industry-led measure – an eight-month collaborative effort by developer groups, designers, parents, and policymakers – provides consumers the information they need to make informed purchasing decisions.  The icons provide simple yet informative transparency into the data collection and sharing practices of mobile apps, so that customers can quickly assess the apps they want to buy.

In addition to continuing the development of the privacy icons, ACT will be developing open-source code for developers to use in their apps and will be leading a campaign to promote these tools through social media, developer events, and advertising.

“Developers need a simple way to communicate to customers about data collection and sharing practices,” said ACT Executive Director Morgan Reed. “The App Privacy Icons help convey that information in an easy-to-read display customized for the small screens of mobile devices. Ultimately, this is about communicating trust and value to customers in a manner that embraces the massive shift underway to smartphones and tablets.”


About MTAM

MTAM is a non-profit trade association for Michigan’s mobile / wireless (connected) technologies industry and businesses in all industries utilizing those technologies. We are the first state-based mobile/wireless industry trade association in the U.S., and our mission is: • to facilitate conversation/collaboration between varied sectors of the mobile/wireless eco-system; serve as the bridge to enable diverse organizations to understand each other’s perspectives and needs in order to drive new innovation and opportunities involving these technologies; • to increase the use of, and demand for, Michigan-based mobile/wireless technology products and services in-state, nationally and globally; • to increase the productivity and profitability of every industry vertical in Michigan via the use of these technologies; • to create sustainable jobs and increased entrepreneurial opportunities in the state based on the use of these technologies, thereby achieving substantial growth of Michigan’s economy; • and to help the communities we serve via the use of these technologies. We are also the statewide producer of Mobile Monday Michigan – a mobile / wireless industry networking and education organization which is a branch of the international Mobile Monday organization based in Finland. Here in Michigan we currently have 4 chapters (Detroit, Ann Arbor, Lansing and Grand Rapids) with over 3000+ members statewide.
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