MTAM Expertise included in ‘The Everything Guide to Mobile Apps’

MTAM-squareLinda Daichendt, Executive Director of Mobile Technology Association if Michigan, has contributed to a new gude on mobile development, The Everything Guide To Mobile Apps, being published by F&W Media Inc. The comprehensive guide, which is now available as an eBook through Amazon online book stores, provides brands and businesses with clear direction and critical information to enhance and extend the lifecycle of their mobile app. The Everything Guide To Mobile Apps has brought together the insights of more than 25 mobile professionals, practitioners and pundits to identify market trends, best practices and key lessons learned in developing, distributing and promoting mobile apps.  With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app.  Learn more HERE.

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About MTAM

MTAM is a non-profit trade association for Michigan’s mobile / wireless (connected) technologies industry and businesses in all industries utilizing those technologies. We are the first state-based mobile/wireless industry trade association in the U.S., and our mission is: • to facilitate conversation/collaboration between varied sectors of the mobile/wireless eco-system; serve as the bridge to enable diverse organizations to understand each other’s perspectives and needs in order to drive new innovation and opportunities involving these technologies; • to increase the use of, and demand for, Michigan-based mobile/wireless technology products and services in-state, nationally and globally; • to increase the productivity and profitability of every industry vertical in Michigan via the use of these technologies; • to create sustainable jobs and increased entrepreneurial opportunities in the state based on the use of these technologies, thereby achieving substantial growth of Michigan’s economy; • and to help the communities we serve via the use of these technologies. We are also the statewide producer of Mobile Monday Michigan – a mobile / wireless industry networking and education organization which is a branch of the international Mobile Monday organization based in Finland. Here in Michigan we currently have 4 chapters (Detroit, Ann Arbor, Lansing and Grand Rapids) with over 3000+ members statewide.
This entry was posted in About MTAM, Michigan Mobile News, Mobile Apps, Mobile Developer Resources, The Mobile Industry and tagged , , , , , , . Bookmark the permalink.

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