Beacon Technologies explored on MTAM podcast, ‘Michigan Mobile Musings’; featuring MTAM member, Marvel Apps

Beacon technology, if you’re paying attention to mobile/wireless technologies you’ve likely started hearing a lot more about it. But what is it? How does it work? What is it useful for?

In today’s show our host, Melissa Birnie, speaks with Michael Antaran, CEO of MTAM-member firm, Marvel Apps of Royal Oak, MI. Marvel Apps has recently launched a new product called CARROT Pass that takes advantage of Apple’s HealthKit feature, Beacons, and Bluetooth Low Energy technology to give consumers relevant and immediate financial rewards for leading an active lifestyle.

For businesses seeking to increase consumer engagement, CARROT is a game-changer, and Michael is going to tell us how his customers are taking advantage of this ground-breaking technology to grow their businesses and develop stronger relationships with their customers.

LISTEN TO THE PODCAST HERE

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About MTAM

MTAM is a non-profit trade association for Michigan’s mobile / wireless (connected) technologies industry and businesses in all industries utilizing those technologies. We are the first state-based mobile/wireless industry trade association in the U.S., and our mission is: • to facilitate conversation/collaboration between varied sectors of the mobile/wireless eco-system; serve as the bridge to enable diverse organizations to understand each other’s perspectives and needs in order to drive new innovation and opportunities involving these technologies; • to increase the use of, and demand for, Michigan-based mobile/wireless technology products and services in-state, nationally and globally; • to increase the productivity and profitability of every industry vertical in Michigan via the use of these technologies; • to create sustainable jobs and increased entrepreneurial opportunities in the state based on the use of these technologies, thereby achieving substantial growth of Michigan’s economy; • and to help the communities we serve via the use of these technologies. We are also the statewide producer of Mobile Monday Michigan – a mobile / wireless industry networking and education organization which is a branch of the international Mobile Monday organization based in Finland. Here in Michigan we currently have 4 chapters (Detroit, Ann Arbor, Lansing and Grand Rapids) with over 3000+ members statewide.
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