NOTE: This article originated in the MICHauto Mobility Report newsletter and is replicated here for our audience. Links will forward to MICHauto content.
The millennial generation is the fastest-rising workforce and will comprise 75 percent of the global workforce by 2025, according to PwC. In order for Michigan’s automotive and mobility industry to reap the talent it needs to maintain its leadership in connected and autonomous vehicle development, changing “the company culture” to appeal to millennials is not only necessary, it is essential.
“What we’re seeing, regardless of industry, are three megatrends impacting businesses: the rise of the millennial workforce, the rise of the flexible and freelance workforce, and the explosion of mobile and digital technology,” Mendoza said. “To stay ahead of the game, you have to adapt to these trends quickly and strategically.”
That was a key message Marvin Mendoza, director of talent innovation at PwC, delivered to more than 150 automotive industry leaders and stakeholders at the sixth MICHauto Annual Meeting. Read highlights from the event here.